OPAC

PROBLEM

create an eyewear brand that bridges the gap between performance and fashion, delivering technical functionality without compromising on style, identity or cultural relevance.

SOLUTION

Inspired by the word opaque, OPAC was developed around the freedom to define how you are seen. This idea informed the brand strategy, visual identity and the design of a bold, architectural eyewear collection.

SERVICE

Visual Identity Design, Product Design, Packaging Design