ONYU is a daily performance supplement combining electrolytes, adaptogens and nootropics in zero-sugar, zero-calorie single-stick sachets. Built around an AM formula and a PM formula, the product creates a simple system designed to fit naturally into morning and evening routines. The identity gives this distinct product an equally distinct presence within a familiar category. At its centre, the stepped mark represents progression: the flat starting point acknowledges failure as part of the process, while the rising diagonal lines express the constant pursuit of progress. Across two formulas and four flavours, the system brings the complete range together under one recognisable brand.