The creative direction for Zone was built around the training zones athletes already use to structure their performance and recovery.

We translated this familiar system into a five-product skincare range, with each product representing a different stage of the athlete’s routine. Colour coding and numbered indicators make the system easy to understand while giving every product its own distinctive identity.

The minimal packaging and technical art direction balance performance precision with a premium aesthetic, creating a connected skincare system designed specifically for endurance culture.