About Us

MAL Project is a branding agency focused on building intentional, long lasting brand identities.

We work with businesses that care about how they show up, not just visually, but strategically. Our approach combines clarity, restraint, and systems led design to create brands that feel considered, consistent, and built to scale.

Our Philosophy

We believe strong brands aren’t built on trends or surface level visuals.

They’re built by understanding the world a brand lives in, its purpose, audience, and direction and translating that into a clear visual system that holds up over time.

That’s why our work starts with strategy and ends with structure.
Every decision has a reason. Every element has a role.

What We Do

What We Do

At the core of MAL Project is World Creation™ — our signature branding package.

Through strategy, visual identity, and systemised design, we create brand worlds that feel cohesive, recognisable, and adaptable across every touchpoint.

Alongside this, we offer visual identity and packaging design for brands looking to refine or expand their existing foundations.

How We Work

We take on a limited number of projects at a time to ensure focus and quality.

Our process is collaborative, considered, and structured. Designed to give clients clarity at every stage, from first conversation to final delivery.

No rushed decisions.
No unnecessary noise.
Just branding done with intention.

Cameron Mallett

MAL Project was founded by Cameron with the belief that branding should feel purposeful, not performative.

With a background in design and a focus on strategic thinking, Cameron leads each project with a hands on approach. Ensuring every identity feels aligned, thoughtful, and built for longevity.

Let’s Work Together